Update your website with positive testimonies from customers and any installation photographs you have saved to your phone. You want to drive the right traffic back to your website.
By Ron Coleman
The act of marketing means attracting prospects that are interested in your products and/or services. Sales is converting those prospects and making them into profitable sales. Many contractors rely on their customers to generate the sales for them; they wait for the phone to ring. To be successful, you must do the “ringing.” In today’s world, that includes social media. To get the “phone to ring” requires marketing.
There are lots of resources to help improve both sales and marketing endeavours. The hard part is often deciding on the right ones and implementing them. If you’re looking for a good source on the specific duties of a sales representative, then get the Heating, Refrigeration, and Air Conditioning Institute of Canada’s (HRAI) human resources (HR) manual. It includes an excellent job description for a sales representative and many other HR functions.
Having a good website that is updated regularly is a very critical part of your marketing strategies; regular updates will drive customers and prospects to your website. A great way to accomplish this would be to showcase any installation that you are particularly proud of. The same applies to all your social media platforms. Keep current and provide useful information and tips.
Communicating with your customers on your website is very effective. Service calls can be scheduled effectively, questions can be asked, information can be shared with your customers and prospects, and your company’s strengths can be articulated.
The no-no’s
The biggest mistakes I see on websites and other social media is that they are internally focused. Your customers don’t care about you; what they care about is what you can do for them. For every we, our, or us, there should be five you words. Audit your communications accordingly, and focus on the customer. It doesn’t matter how many years you have been in business. What matters is that you can fix my issues in a timely manner. That’s the priority for most customers: residential, commercial, industrial, or institutional. Great service allows you to charge more and gives you the resources to have the experts
